Marketing communications mix
This business function relates to specific method which can be sustained for promotional progression, products or targeted customers.
Below is an example, though, some believe the promotional mix concists of five elements. Some may add a sixth which is, event sponsorship.
Event sponsorship
This is the one element which can be sometimes left out of this model. Some may include this within advertising. 'Event Sponsorship' is apparent when a company pay to have a presence at an event. This package can include a variety of benefits such as an appearance at the event to handout leaflets/samples, a name mention during the event and advertisement throughout the event or through connections with the event.
Offline Branding
This refers to using traditional communication tools such as, TV, radio, print, direct mail and press. These are often branded and will help get the consumers to the online page. This can help built brand trust and differentiation from others. Research suggest that offline branding is still the most popular for user engagement.
References:
Chron, What Is a Markting Communication Mix, available at: http://smallbusiness.chron.com/marketing-communication-mix-63541.html
Next communications Inc, offline marketing, available at: http://www.nextcom.com/offline_branding [accessed: 7th November 2014]
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