Final reflective blog

Critical analysis of lecture 3

 Firstly, the concept of Pay Per Click (PPC) is analysed  PPC is commonly used with search engines and social media. Most PPC's are designed to be activated when certain key words are typed into the search engine.  These do cost money but only once the individual has clicked on the link. This could work as an advantage due paying per click rather than time. Together with search engine optimisation (SEO) these two are the most commonly used concepts. Both are put in place to put a company higher within the internet ranking and closer to the publics eye first. 

Secondly, SEO is a concept which gets the particular link closer to the top on search engines, such as, Google. There is a price attached to the higher you get. It is of great importance for companies to be on the first page and closer to the top because this position will receive the highest level of visitors. Companies who do not strive for this do not have to pay. SEO is an internet marketing strategy and analyses how search engines work and what people search for. Though the procedure takes a long time and can be time consuming getting a return on investment. This may mainly be appropriate for companies who have established a good financial background rather than perhaps smaller newly set up businesses.

My progression

E-marketing was subject which i knew little about and had never really researched deeply into. 

My time studying this subject has enlightened me to a plethora of ideologies and concepts., such as ; apple pay and offline marketing. I have learnt a lot about new evolving technology and future statistics. These have interested me and engaged my further reading.

I have been amazed at how close the future already is and how fast this has developed. There were many concepts i had never heard o and enjoyed discovering new areas within my learning.  The way of recording the newly research content was different and interesting. I believe this helped to keep it new and exciting.

I have understood how important it is to maintain knowledge about E-marketing due to the environment we live in at the moment. Businesses are extremely reliable on the internet and for example the use of new technological factors developing new ideas and concepts will appear. This does not only affect the subject itself but the people and organisation.

E-marketing plays a part within the success of a business, which is of great importance. This assignment has highlighted other concepts as well as some of the traditional marketing and branding. There are many areas still unexplored within this subject which I am willing to investigate.

Lecture 8

Digital communication landscape

The key to successful marketing lies within trying to generate a successful synergy between traditional and digital advertising. A second criticality is producing a cohesive brand message across multimedia channels. This can allow for campaign success.

For a business to achieve well within marketing they must market in the right areas.

Organisations which are willing to be responsive and willing to engage in direct dialog with customers are rewarded within this landscape. On the other hand the ones who don't may be challenged within some areas, such as; managing brand and developing goodwill amongst customers.

There has been a change in this landscape within technological and social aspects. Due to people expecting to find everything they need online and it being updated regularly there has been a divergence in the digital shift.

Speech between individuals is become increasingly more online and on social networks. This has meant that organisations have to develop new skills, practices and policies to be able to affectively meet the standards of their audiences and new environments. Within the events industry social media is extremely effective.Specifically, social media such as Facebook hold a vast amount of users which makes it easier to market and event.

References:

Mangini, A., Perlman, S., Fredrick, J., Arkenberg, C., stratagied for effective communication in the new digital media landscape, available at: http://www.tellusventure.com/downloads/reference/santa_cruz_strategies.pdf [accessed: 2nd December 2014]